Online Gaming in Arab Countries
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Written by Cherry
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Wednesday, 02 December 2009 |
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The launch of a new online gaming company was headed by Former Maktoob CEO Samih Toukan has officially. The name was Tahadi, the latest addition to the Jabbar Internet Group portfolio. Tahadi is an Arabic term which means challenge. The new adoption of Massively Multimedia Online Role-Playing Gaming (MMORPG) in the Middle East, it is considered not virtually existing in the region at present. This $20 million Jabber Internet Group investment became part of the Yahoo!-Maktoob. Now it has 3 titles to its name: Ragnarok, Crazy Kart and the Runes of Magic which is expected to be known in the Arab region in the first quarter of 2010. Three free games will be launched by the company aims every year to generate revenue through in-game advertisement and the elective acquisition of virtual items. Tahadi's scheme only involves localising successful games to deal with cultural differences.According to Tahadi CEO Steve Tsao, the team has 25 employees from across the region including Lebanon, UAE, Sudan, Egypt and Jordan. The number of workers is expected to grow to 60 by the last quarter of 2010.
Their goal is not only to localize game in Arabic locations but also to modify in-game graphics and backgrounds to reveal cultural norms. For Ragnarok game, to give respect to their traditions. For Ruins of Magic, for their clothing, settings, and graphical settings, especially for the female characters. [via itp.net] |
